Today I'm proud to introduce you to United for Business

Our team has one goal in mind – we want to be the most solution-oriented, customer-focused sales team in the industry. As part of our commitment to this goal, we’re reinforcing a consultative sales approach that is built around driving new value into our customer relationships. United for Business is a branded representation of this reinvention of our worldwide sales team and approach.

We want to know you thoroughly, what you need and how you define success in your airline partnerships. Most importantly, we want to know how we can clearly be the best airline partner to meet those needs. We believe the traditional notion of “sales” is antiquated and is no longer an accurate characterization of what you need for a successful partnership or what you can expect from us.

The “for Business” portion of the new brand is all encompassing, representing our relationships with businesses of all types, from the ambitious startups to multinational corporations to groups and meetings and everything in between. United for Business is more than just a branding exercise – it’s a philosophy. We’re flying alongside our customers. We’re providing solutions and answers. We’re working to create, grow and win – together.

If you’re looking to partner with us or expand your business, explore the unparalleled range of options we have for you. If you’re a current customer, we’d love to engage with you in new ways, including our new United for Business LinkedIn page. We look forward to partnering with you to identify and celebrate your best success stories, and to share your best practices with customers like yourself.

We welcome your feedback as always, so please don’t hesitate to let us know how we can serve you better. Thank you for your partnership – and welcome to United for Business.

Jake Cefolia

Jake Cefolia
Senior Vice President
Worldwide Sales, United Airlines